
When I read the essay I thought a lot about advertisement and how a lot of times you need the words to figure out what they are trying to sell. I thought about this fragrance ad and realized that if it were not for the words "fragrance for women" I would have absolutely no idea what this ad was trying to sell. It looks more like it's advertising apples than a fragrance so this image really does depend on the words included on it.
On a denotation level we can tell that there is a man and a woman and apples, one of which is obviously fake. We can also tell that it is a fragrance ad because of the print "fragrance for women" printed on the ad.
On a connotation level we can tell that the advertisers are trying to sell attractiveness and sex. The look and in the woman's eyes and the way her mouth is parted along with the way the man is gazing at her suggest lust. The use of the apples also adds a seductive aspect, mirroring Adam and Eve. The advertisers are not just trying to sell a fragrance, they are trying to sell the idea that wearing the fragrance will make men more attracted to you and lustful towards you.





